New Product Selling: What Workssteenburgh_and_ahearne

Complimentary Recorded Webinar

Join Professors Tom Steenburgh and Michael Ahearne as they share the results of new research about what works and doesn’t in new product launches. 

You’ll learn:

  • Why conventional approaches to selling new, innovative products are ineffective.
  • Ways to manage the sales process that have the potential to revamp new product launches.
  • How sales trainers and content marketers are adapting to the new reality of product launches with more effective business communications.