Use Marketing Analytics to Discover Insights About Your Customers

marketing_analytics_book_cover2Learn how you can use marketing analytics to better understand your customers and create more effective marketing strategies as a result. 

Watch this recorded webinar to:

  • Learn to incorporate analytics into data-driven marketing strategies and planning processes.
  • Study five consumer insights derived from marketing analytics in consumer software, retail, consumer goods and pharma.
  • Learn why you need to distinguish between descriptive and predictive analytics.
  • Use a road map to develop an analytics-driven organization.

This webinar features new research from the book Cutting-Edge Marketing Analytics, which Professor Venkatesan co-authored, and from the upcoming short course for working marketing leaders, Strategic Marketing Analytics: Leveraging Big Data.



Professor Venkatesan is an award-winning researcher in the marketing field. Recognized as a top rising scholar in marketing and as one of "The World's 40 Best B-School Profs Under the Age of 40" by Poets & Quants, he has consulted with firms, such as IBM, in the technology, retailing and pharmaceutical industries on their marketing analytics initiatives.