Use Marketing Analytics to Discover Insights About Your Customers
Watch this recorded webinar to:
This webinar features new research from the book Cutting-Edge Marketing Analytics, which Professor Venkatesan co-authored, and from the upcoming short course for working marketing leaders, Strategic Marketing Analytics: Leveraging Big Data.
ABOUT PROFESSOR RAJ VENKATESAN
Professor Venkatesan is an award-winning researcher in the marketing field. Recognized as a top rising scholar in marketing and as one of "The World's 40 Best B-School Profs Under the Age of 40" by Poets & Quants, he has consulted with firms, such as IBM, in the technology, retailing and pharmaceutical industries on their marketing analytics initiatives.