10 Design Thinking Tools:
Turn Creativity and Data into Growth


About this Action Brief

Save valuable time and cost when bringing new products and services to market. 10 Design Thinking Tools provides quick and easy-to-implement ways to generate and share new ideas, develop concepts and test potential products pre-launch.

By taking a practical approach to creativity, design thinking provides a process to more effectively and efficiently develop and launch new products, driving growth and innovation for your organization. In the action brief, UVA Darden School of Business Professor Jeanne Liedtka, a renowned design thinking expert, shares a few of the tools from the process, including:

  • Visualization - use imagery to share new ideas instead of trying to explain with words, so that everyone "sees" the same concept
  • Value Chain Analysis - determine how to create the most value for customers by understanding the capabilities and intentions of your suppliers
  • Rapid Prototyping - leverage storyboarding, user scenarios, etc. to obtain input on concepts from primary stakeholders before committing to development of a new product

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Related Online Courses

Design Thinking Part I: Insights to Inspiration
Learn the proven method for innovation as you lay the groundwork for great ideas and strengthen your innovation mindset.

Design Thinking Part II: Ideas to Action
Develop the ideas you sourced in Part I and transform them into powerful actions. 

Discovery Tools
Uncover the top human-centered design thinking tools that help you discover opportunities for innovation.

Creating the Innovative Workplace
Discover how to create a culture of innovation and how to strategically plan for creativity in the workplace.


"Everything you need to know about design thinking is included in this well-planned online program, which introduces collaborative learning technique. If you have a problem to solve — small or big — design thinking offers a solution."

-Smitha Rao, Talent Acquisition, PricewaterhouseCoopers SDC (Bangalore)




About Jeanne Liedtka

Jeanne M. Liedtka is a faculty member at the University of Virginia's Darden Graduate School of Business and former chief learning officer at United Technologies Corporation, where she was responsible for overseeing all activities associated with corporate learning and development for the Fortune 50 corporation, including executive education, career development processes, employer-sponsored education and learning portal and web-based activities.

Her current research focuses on design-led innovation in the government and social sector, as does her forthcoming book, Designing for the Greater Good. Her previous books include: The Catalyst; How You Can Lead Extraordinary Growth(winner of the Business Week best innovation books of 2009); Designing for Growth: A Design Thinking Tool Kit for Managers(winner of the 1800 CEO READ best management book of 2011) and its accompanying field guide, The Designing for Growth Field Book: A Step by Step Guide, The Physics of Business Growth: Mindsets, System and Process and Solving Business Problems with Design Thinking: Ten Stories of What Works.